Brand Identity Essentials: 100 Principles for Designing...

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Brand Identity Essentials: 100...

Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Name: Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
ISBN: 9781592535781

Kevin Budelmann, Yang Kim, Curt Wozniak

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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Категории:

Arts - Graphic Arts

Година:

2010

Издание:

1st

Издателство:

Rockport Publishers

Език:

english

Страници:

208