Strategic retail management : text and international cases

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Business & Economics - Sales & Marketing
Strategic retail management : text and...

Strategic retail management : text and international cases

Name: Strategic retail management : text and international cases
ISBN: 9783834992727

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

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The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.

Категории:

Business & Economics - Sales & Marketing

Година:

2007

Издателство:

Gabler

Език:

english

Страници:

356

ISBN 10:

3834992720